elle daniel’s lamp shades featured in Sarasota Herald Tribune

Sarasota, FL – I was recently interviewed by Maggie Menderski, a Retail Reporter at the Sarasota Herald Tribune. In the interview, I discuss my passion to create lamp shades that brighten people’s lives. Unfortunately, lampshades are often an afterthought in home decor — even though they deserve the same attention as throw pillows and sofas. No interior design should be weighed down by generic white lamp shades.

Photo by Mike Lang, Sarasota Herald Tribune

In the article, I also discuss the growing desire and demand for unique and handmade decor. Consumers are growing weary of mass-produced home decor that does not add beauty and character to their lives. Since starting my lamp shade business, I have been filling that important gap. I love to add color and light to clients’ home decor, office decor, and commercial decor.

Read the full article and interview: Sarasota Herald Tribune Article.